Using Livestream Analytics to Maximize Engagement and Results
Discover key livestream analytics strategies—track drop-offs, viewer interactions, and run live A/B tests—to boost engagement and campaign results.
2025/07/18
2 min read
Best Livestreaming Tools in 2025
Discover the best livestreaming tools in 2025—from vertical TikTok overlays with Zukaa to high‑quality OBS, monetization via Streamlabs, and multistreaming with Restream.
Livestreaming has exploded across TikTok, Twitch, YouTube, Facebook—and it's not slowing down. Investing in professional livestreaming tools is more than just a nice-to-have—it’s essential if you’re serious about growing an engaged audience and standing out. With so many tools available, it's hard to know where to start. Here’s your ultimate guide to the best livestreaming tools in 2025.
1. Zukaa
When it comes to vertical livestream, especially on TikTok, Zukaa is in a league of its own. Designed from day one for vertical-first live experiences, Zukaa offers:
One-click export to OBS or TikTok Live Studio, allowing users to instantly integrate their designs as browser sources or scene files without technical complications.
Real-time overlay editing, enabling streamers to update text, color schemes, or branding on the fly without interrupting the broadcast.
Integrated brand asset management, which allows users to upload logos, fonts, and color palettes once and automatically apply them across every overlay and template.
Interactive engagement widgets, including countdown timers, animated emojis, and live polls that keep audiences engaged and entertained from start to finish.
2. OBS Studio
OBS Studio remains a favorite among tech-savvy streamers due to its open-source flexibility. This tool provides extensive customization and supports a wide range of streaming styles. Its key features include:
Fully customizable scene layouts so that streamers can design their feeds precisely to fit their vision.
Support for high-quality streaming, including 4K resolution at 60 frames per second.
Cross-platform compatibility, making it available for Windows, macOS, and Linux users.
A vast plugin ecosystem that enhances functionality, from visual effects to automation tools.
A modular ‘Dock’ interface, which allows users to tailor workspace panels for maximum efficiency.
3. Streamlabs Desktop
Streamlabs Desktop combines an intuitive user interface with powerful streaming features, making it a strong choice for creators seeking easy monetization. Its standout features include:
One-click multistreaming, enabling simultaneous broadcasting to multiple platforms with minimal setup.
Built-in alerts and tipping, which facilitate real-time engagement and support through audience donations.
Customizable overlays, allowing users to enhance the visual appeal of their stream.
Integrated chat and donation tracking, making it easy to manage interactions and contributions in one place.
Stream scheduling tools that help plan future broadcasts and notify viewers in advance.
4. Restream
Restream is a browser-based multistreaming platform that makes broadcasting to over 30 platforms simultaneously easy and efficient. Its primary features include:
Simultaneous multistreaming, which simplifies expansion of audience reach across numerous platforms.
Cross-platform chat aggregation, allowing streamers to manage viewer comments from multiple platforms in a single dashboard.
Stream scheduling functionalities, which help automate broadcasts and inform viewers ahead of time.
An analytics dashboard that provides detailed insights on stream performance and audience engagement.
Custom branding options, enabling personalization with logos, overlays, and embed players.
Whether you're shooting vertical content with Zukaa, customizing scenes in OBS, monetizing with Streamlabs, or expanding reach via Restream’s multistreaming, each tool serves a unique purpose in your livestreaming strategy. Choose based on your goals—quality, interactivity, monetization, or reach—and use them together for maximum impact.
